Led by someone who has run the function
Every review is led by a senior digital executive who has built and run digital functions for some of the largest destinations in the Gulf.
Five organisations, one kind of work
Each of these roles meant owning the digital function from inside: the platforms, the team, the vendors and the numbers shown to leadership.
Today: a Public Investment Fund giga project, Saudi Arabia
Head of the digital function for a regenerative tourism developer with two luxury destinations on the Saudi Red Sea coast, with resorts open and welcoming guests: the visitor booking platform, the companion mobile app, destination and corporate websites, CRM, analytics and experience design.
Expo 2020 Dubai
The CRM capability that served more than 25 million visitors.
Yas Island, Abu Dhabi
The guest platform and booking engine across the island's theme parks and water park.
Department of Culture and Tourism, Abu Dhabi
Customer experience digital products, the destination CRM, and a mystery shopper programme covering all Abu Dhabi hotels.
Abu Dhabi Airports
An airport digital estate honoured by the Webby Awards.
Start with a short conversation
Tell us about your digital function and what is not working.
Ask about a review